Talk to any real estate agent who has been around for a while and they will tell you what a huge impact the internet has had on the real estate industry. It may be an assumption in this day and age that the internet has made everything it touches easier and more convenient.
For the most part, it has, but it is also a double-edged sword.
Currently, websites like Zillow and Realtor.com show that there are over 22,000 homes for sale in Palm Beach County alone. Add in Broward County, Martin County, St. Lucie County and Miami-Dade County and you’re looking at over 100,000 homes currently listed.
That’s 100,000 competitors for selling your home. And they are all accessible 24 hours a day, 7 days a week online.
More than 85% or homebuyers start their search for homes online. Nine out of ten people looking for a home look online first.
So how do you capture their attention with so many houses out there? Of course there are certain things out of your control like the location of your house and the current market values, but you certainly can control how your home looks online.
Good Photography Sells Homes
It is absolutely CRUCIAL that your home looks as appealing as possible to potential buyers. The goal is to get as many people to actually come and see your home as possible. The more people who come, the more potential there is of selling your home for the most amount of money in the shortest amount of time.
The first thing that people see is a photo of your home. They look at that even before they see the price of your home. That initial photograph sets the first impression of anyone who sees it. The subsequent photos only reinforce that impression.
Of all the marketing that can be done for your home, the two most important parts of any marketing plan are professional photographs and Realtors (like us) who know how to use them.
It’s also important to understand that there is an actual science behind what your “profile” photo should be. Certain colors and images resonate more with buyers and catch the eye than others. If you’d like to have more information about this, please feel free to call us and we can discuss how to properly market your house!
To see what we can do with your home’s photos, watch the video below:
For more information on how our expert photography can sell your Palm Beach home, contact us!